Creating Customers for Life – What this means for Sales and Marketing

Keily Johnson 0 251 Article rating: 5.0

At IPC Global, we believe firmly in the pursuit of excellence. That is why we ensure our consultants are certified and why we have high standards for our consulting engagements. We extend that standard to our marketing and sales.

When we work with a client, they become a part of our family. We treat them with respect and admiration at every point, because we believe that, when we do our job, new customers will be customers for life. 

 

Therefore, we believe in account based marketing, which leads to better customer experiences with marketing and sales, and ultimately increased success overall. 

Four Fundamentals of Modern Business Intelligence

Mark Meersman 0 493 Article rating: 5.0

Business Intelligence today is a plethora of tools and vendors. IT Analysts have their work cut out for them as new vendors pop up, legacy vendors reinvent themselves, and open source code beg for takers. Business Intelligence has gotten a bad rap and mocked with terms like 'costly intelligence' or 'business baloney.' BI often fails the promise that “everyone is informed by a single source of truth.” It is fair to say that selecting and implementing the right solution can be tricky since capability and maturity vary from business to business. So I propose that when we break down the problem and evaluate modern business intelligence solutions, we use these four fundamentals.

The Top 11 Trends for Using Enterprise Intelligence to Drive Sales (Infographic)

How Mature Sales Organizations are Using Analytics

Stephanie Craig 0 700 Article rating: 5.0

For years, sales organizations have been at the forefront of using Enterprise Intelligence to drive results. When we work with sales leaders, we're now seeing more advanced needs emerging. Here are the business intelligence trends we are seeing within sales organizations:

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